I personally choose every piece with intention. I think about what type of woman the item will work for and where they would want to wear it.
One of the reasons I started this company was that I have a hard time finding practical, everyday items all in one place. I know a lot of people don't have the time to chase down every trend, but they want to look nice and stylish.
That is what I am hoping to provide. Some pieces will be trendier than others, but I try to select items that have some sense of timelessness and classic staying power.
I hope to continue to add to my "basics" collection and get some things that are always available, like well fitting single color tees, jeans, denim jackets, etc. Some of them will be investment pieces, pieces that will stay with you forever, and you might pay a little more for them, but it will be worth it.